“After spending 30,000 yuan on advertising and closing 5 stores, I finally made a monthly profit of 20,000 US dollars with my 6th Shopify site.” This is the “tuition” I paid in the cross-border Dropshipping track, and it is also the confidence to share this pit avoidance guide with you today. This article will use blood and tears lessons + actual combat data to tell you how to avoid the deep pits that 90% of novices will step on.
1. Review of 5 abandoned Shopify stores
Store No. 1: Blindly following the trend of hot products, died of homogeneity
Wrong operation: Follow the sale of TikTok’s hot product “Cat Ear Headphones” and use AliExpress for supply
Results:
Sale price
29.99
, cost
29.99, cost 12, but the cost per click of the ad
1.8
(Industry average
1.8 (Industry average 0.6)
Conversion rate is only 0.3%, ROAS (return on advertising) is less than 1
Lessons:
✅ Never do “hot-selling products” recommended on the homepage of AliExpress
✅ Use Google Trends to find rising trends (search volume increases but competition is low)
Store No. 2: Failed by “slow logistics”
Wrong operation: Choose a Chinese direct mail supplier with 15-30 days to deliver
Results:
Customer complaint rate 37%, Chargeback loss $1200+
Repurchase rate is only 1.2% (industry health level>8%)
Lessons:
✅ Reliable service providers (such as BRDropship) must be used in the European and American markets
✅ Indicate “Delivery in 5-7 days” on the page and pin it to the top
Store No. 3: Ruined by “ugly store”
Wrong operation: directly apply free templates, product pictures are blurred, and copywriting is machine translated
Results:
Bounce rate 82%, average stay time 28 seconds
Add-to-cart rate 0% (normal should be >2%)
Lessons:
✅ Use Canva to create unified visual materials (main picture size recommended 1200x1200px)
✅ Copywriting must “speak human language”:
✖️ “High quality wireless earphone”
✔️ “Crystal-Clear Sound & 30H Playtime – Perfect for Gym Lovers”
Store No. 4: Died from single traffic
Wrong operation: All in Facebook ads, budget $50/day
Results:
After ad fatigue, CPC soared from
0.4
to
0.4 to 1.2
After shutting down ads, natural traffic was 0
Lessons:
✅ Traffic combination = 40% paid ads + 30% social media + 30% SEO/email
✅ Use TikTok challenge tags (such as #TikTokMadeMeBuyIt) to trigger free traffic
Store No. 5: Died from “no testing”
Wrong operation: Select products based on intuition and directly purchase in bulk
Results:
The first order had 200 pieces of inventory, only 17 pieces were sold, and the inventory loss was $3800
Lessons:
✅ Dropshipping must test the product before enlarging
✅ Use $100 minimalist test method:
Use BRDropship to make customized samples (no physical production)
Invest in TikTok Spark Ads measure like rate (>5% means great potential)
2. 5 core strategies of the 6th successful store
Strategy 1: Use “sniper thinking” to select products
Formula: niche demand + high emotional added value + low logistics risk
Case:
Finally successful product: pet memorial paw print custom necklace
Product selection logic:
✅ Accurate population (emotional needs of pet owners)
✅ Weight <100g, no after-sales problems
✅ Supplier: BRDropship (6-10 days in Europe and the United States)
Strategy 2: Create a “trustworthy” store
Key details:
Real scene video: film the supplier’s packaging process (BRDropship provides materials)
Social Proof:
The homepage scrolls and displays “ship within 24 hours”
Add “real-time sales pop-up” (using Hurrify plug-in)
Payment combination:
In addition to credit cards, Shop must be supported Pay (conversion rate increased by 30%)
Strategy 3: TikTok + Google dual engines drive traffic
TikTok strategy:
Original content: pet and owner interaction scene + product close-up (add text hook in the first 3 seconds of the video)
Tag combination: #petlover (large traffic) + #customnecklace (precision)
Google Ads skills:
Long-tail keyword delivery: “personalized dog memorial jewelry”
Use dynamic search ads to capture uncovered needs
Strategy 4: Use data instead of intuition
Three indicators to watch every day:
Add-to-cart rate: <2% → Optimize product page
Abandonment rate: >70% → Check shipping costs/payment methods
CAC (customer acquisition cost): needs to be <50% of the average order value
Tools:
TripleWhale: One-stop analysis of advertising/store data
Hotjar: Record user click heat map
Strategy 5: Deep supply chain binding
Cooperation optimization with BRDropship:
Exclusive agreement: After the first order of 50 pieces, the logistics time is shortened from 3 days to 2 days
Customized packaging: Printed with brand logo and “Thank You Card”
Backup plan:
At the same time, connect to BRDropship as an emergency supplier (to avoid out-of-stock)
3. The key turning point from loss to profit
Core actions:
Cut off all products with conversion rate <1% (even if inventory loss)
Compress customer service response time from 24h to 2h (use Gorgias to automatically reply)
Introduce “subscription system”: buy a necklace and send a pet care manual (repurchase rate from 5%→19%)
Data comparison:
Indicator Failed store Successful store
Add-on rate 0.3% 4.7%
Ad ROAS 0.8 3.6
Customer price $29 $89
Profit margin 18% 43%
IV. 3 life-saving suggestions for beginners
Don’t go all in on one product:
Test 3-5 products at the same time, and use $20/day advertising to screen out 1 winner
Solve logistics first and then talk about growth:
Reliable suppliers (such as BRDropship)
Content > Advertising:
Produce 3 original short videos per week (don’t copy!)
Conclusion: Shopify is not a cash cow, but a magnifying glass
It can magnify your product selection ability, operational details and user insights. All the pits you step on today will become decimal points in the future profit and loss statement. Start your first “scientific test” now – remember, the success of the 6th store often starts with the “smart failure” of the first 5 times.
